Meet the Staff

Brewmaster Alex Rowland

Alex Rowland

JOB TITLE:Owner // Brewmaster

HOMETOWN:Clarkston, MI

ABOUT:Alex moved to the UP in 2014, after graduating MSU with a B.S. in Biosystems Engineering. He started Superior Culture in 2016 after a long history of homebrewing, foodservice and event setup. He spends his free-time skiing, climbing, biking, and wigglin' to live music.

FUN FACT:Alex has been driving a Honda Ruckus since 2006.

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Caden Reed

JOB TITLE:General Manager


ABOUT:Caden pursues his passions with no sight of slowing down. He graduated from NMU with a B.S. in Biology & started, Superior Healing Initiative, a nonprofit for education & accessibility around holistic care. Planning to pursue his M.S. in Integrative Health Studies, he hopes to teach about natural medicines & healing practices one day. Find Caden around town running, mountain biking, skipping stones, & front row at comedy shows!

Reach out to him for Taproom event booking, art installations, and any other inquiries in regards to daily functions!

FUN FACT:Caden has a pet snapping turtle he helped rescue as a hatchling.

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General Inquiries

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