Meet the Staff

Brewmaster Alex Rowland

Alex Rowland


HOMETOWN:Clarkston, MI

ABOUT:Alex moved to the UP in 2014, after graduating MSU with a B.S. in Biosystems Engineering. He started Superior Culture in 2016 after a long history of homebrewing, foodservice and event management. He spends his free-time skiing, climbing, biking, and groovin' to live music.

Reach out to Alex about vending coordination, collaboration requests, and general dealings with the business.

FUN FACT:Alex has been hands on with all of the construction and renovations of the 140+ year old taproom.

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Allison Hein

JOB TITLE:General Manager


ABOUT:Ally grew up catching frogs, riding horses, and showing dogs- which led her to the UP to pursue her bachelors in biology at NMU. She loves a good meme or a dad joke. Making art, hiking, and camping are her favorite hobbies right now.

Reach out to Ally with inquiries regarding the taproom: including product rotation, space rentals, and social media promotion.

FUN FACT:Ally's never seen the ocean...yet.

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Cole Stefl

JOB TITLE:Head Brewer/
Wholesale Manager


ABOUT:Cole is a farmer of microbes- from kombucha to soil. He's a rock climber, tele-skier, and surfer of the Great Lakes.

Reach out to Cole to get our products on your shelves or to sell us new local ingredients for our brews!

FUN FACT:Cole's neighbors are two oxen, three sheeps, and a ram.

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Dawson McKenzie

JOB TITLE:Event Coordinator

HOMETOWN:Marquette, MI

ABOUT: Dawson graduated with a degree in computer science at MTU, & has been a Yooper his whole life. he is a lover of the outdoors, music, and hiking while simultaneously watching birds.

Reach out to Dawson for booking music, art shows, and more.

FUN FACT:Dawson enjoys playing disc golf, however he is not very good at it...

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General Inquiries

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