Meet the Staff

Alex Rowland

JOB TITLE:Owner

HOMETOWN:Clarkston, MI

ABOUT:Alex moved to the UP in 2014, after graduating MSU with a B.S. in Biosystems Engineering. He started Superior Culture in 2016 after a long history of homebrewing, foodservice and event management. He spends his free time skiing, climbing, biking, and jumping in the big lake.

Reach out to Alex about vending coordination, collaboration requests, and general dealings with the business.

FUN FACT:Alex has been hands on with all of the construction and renovations of the 140+ year old taproom.

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Luke Barretta

JOB TITLE:Taproom Manager/
Event Coordinator

HOMETOWN: Plymouth, MI

ABOUT:Luke moved to the UP after attending Kettering University in Flint for 2 years for Mechanical Engineering. He is still pursuing Mechanical Engineering Design at NMU. Luke started working at Superior Culture after getting involved with the local scene, and continues to play in several different projects. He spends his free time writing music, hiking, crafting, sewing, and drawing.

Reach out to Luke for taproom questions, booking music, art shows, and more.

FUN FACT: Luke wrote and produced and entire album with his band Interitus, Orior.

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Alex Cooksey

JOB TITLE:Production/Wholesale Manager

HOMETOWN:Winston-Salem, NC

ABOUT: Alex graduated from the University of North Carolina at Charlotte with a degree in GIS. He relocated to Marquette in 2023 to surf, hike, camp, and forage the UP. He joined Superior Culture shortly after, with several years of experience in home brewing and craft fermentation.

Reach out to Alex for product questions and wholesale inquiries.

FUN FACT:Alex is an avid surfer of the Great Lakes and oceans around the world.

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General Inquiries

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