Meet the Staff

Brewmaster Alex Rowland

Alex Rowland

JOB TITLE:Owner // Brewmaster

HOMETOWN:Clarkston, MI

ABOUT:Alex moved to the UP in 2014, after graduating MSU with a B.S. in Biosystems Engineering. He started Superior Culture in 2016 after a long history of homebrewing, foodservice and event setup. He spends his free-time skiing, climbing, biking, and wigglin' to live music.

FUN FACT:Alex has been driving a Honda Ruckus since 2006.

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Caden Reed Marketing

Caden Reed

JOB TITLE:Production Manager

HOMETOWN:Saginaw, MI

ABOUT:Caden spends his time in the community and the woods learning whatever speaks to him, including gardening, wildcrafting, beekeeping, and woodworking. When he isn’t working, Caden is hiking off the trail, practicing yoga, or rollerblading around town.

FUN FACT:Currently he is focusing on a non-profit he started in 2021, Superior Healing Initiative

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Eli Bieri Bartender

Eli Bieri

JOB TITLE:Bartender

HOMETOWN:Grandville, MI

ABOUT:Eli studies ecology at NMU. When he’s not playing in the waves in Lake Superior, he’s probably looking for frogs and salamanders or listening to bluegrass music. He plans to start a Master’s program in Fall of 2021.

FUN FACT:If you see him, ask him for a cool amphibian fact!

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General Inquiries

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